This Beaux Arts movie theatre was known as the Squire, New Cameo, and Adonis
before being named The Playpen sometime in 1990s. It did show art films in the
mid 20th century but most of its life in its final few decades involved some
variation on orgasms.
The theatre was
purchased by Tishman Realty in July of 2007 and was demolished in mid December of 2007
to free up this prime piece of real estate for a hotel. See photos
the demolition. A page with history on the theatre and an unsuccessful petition effort is at
Committee to Save the Playpen.
The redevelopment project also included demolition of a 1950s/60s-era parking
garage just to the west.
The demolition area also included hideous modernist parking garage
around the corner at 306 West 44th Street.