Horn & Hardart Automat
2712 Broadway (at 104th Street)
Joseph V. Horn and Frank A. Hardart first became lunchroom proprietors
in 1888 and incorporated the Horn & Hardart Baking Company in
Philadelphia in 1898. In 1902, Horn & Hardart opened their first
waiterless Philadelphia restaurant - an "automat" where
customers retrieved food directly from windowed compartments after
depositing a nickel. Horn & Hardart established their New York
subsidiary in 1911 and opened the first New York automat in 1912
at 1557 Broadway in Times Square. The automats became popular for
their good food and low prices.
This Art Deco automat building was built in 1930 and designed
by Frederick Putnam Platt and Charles Carsten Platt (F.P. Platt & Brothers),
a team that had designed numerous buildings for Horn & Hardart
between 1916 and 1932. This was a prototypical example, with distinctive
large windows and glazed polychromatic Art Deco glazed terra-cotta ornamentation
above the third floor windows. The automat remained until 1953.
Automats began a long slow decline in the 1960s and the last New York
automat closed in 1991.
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4/20/2008 01:32 PM |
4/20/2008 01:32 PM |
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