1939 Bertrand Goldberg Standard Home
Although Chicago architect Bertrand Goldberg (1913-1997) is perhaps best known for his corncob buildings in downtown, he was also involved in prefabricate house construction through Standard Houses Corporation, a company he founded along with Gilmer Black, Edwin Ashcroft, and Ross Beatty.
The group's second demonstration project was a collection of five Standard Houses Corporation model 27 in Melrose Park, IL built in 1939 on 22nd Avenue between Division Street and North Avenue.
Remarkably, two of the houses were still standing seventy-three years later and discovered by the folks at Forgotten Chicago. We briefly paused in front of the houses during a 2012 bus tour of Melrose Park.
Those who have grown up in this packaged world accept such external controls and compulsions as normal: their loss of choice, their loss of taste, they do not even notice, for they have never known anything different. We have now exchanged autonomy for automation. (Lewis Mumford)